The Wholesale Distribution Challenge
Trade contractors need instant answers on pricing and availability. Your counter and inside sales teams are maxed out. Time to evolve.
Quote Speed Pressure
Contractors bidding jobs need quotes in minutes, not hours. Slow response times mean lost sales to competitors.
Job-Specific Orders
Every contractor order is for a specific job. Tracking which materials go where without errors is labor-intensive.
Counter Bottlenecks
Your counter staff handles walk-ins, phone orders, and quote requests simultaneously. They need help staying efficient.
Complex Pricing
Managing contractor-specific pricing, special orders, and manufacturer rebates across thousands of SKUs is overwhelming.
How Orcera Solves This
Give contractors self-service tools while empowering your team. Grow sales without growing headcount.
Instant Online Quoting
Contractors get quotes 24/7 with your pricing rules applied automatically. Win more bids without adding counter staff.
- Self-service quote generation with real-time pricing
- Contractor-specific pricing and discounts applied
- Material availability shown during quoting
- Quote-to-order conversion tracking
Job-Specific Organization
Let contractors organize orders by job. Track materials, deliveries, and invoicing by project automatically.
- Contractors tag orders with job information
- Job-level order history and tracking
- Project-specific delivery scheduling
- Job cost reporting for contractors
Real-Time Inventory Visibility
Contractors see stock levels before ordering. Reduce will-call trips and manage expectations on special orders.
- Live inventory counts by location
- Automatic branch transfer suggestions
- Special order lead time estimates
- Low stock notifications for critical items
Counter Staff Enablement
Give your team tools to serve walk-ins faster while managing phone and online orders efficiently.
- Fast product search with cross-reference lookup
- Customer order history at fingertips
- Quick reorder from past purchases
- Mobile POS for warehouse will-calls
Built for Wholesale Distribution
Features designed for electrical and plumbing wholesale operations.
Instant Quote Generation
Contractors request quotes online and get responses in seconds. Your pricing rules apply automatically.
Multi-Branch Inventory
Show inventory across all locations. Suggest transfers or direct ship to optimize fulfillment.
Job Tracking
Contractors organize orders by job number. Track materials and costs at the project level.
Contractor Pricing
Manage customer-specific pricing tiers and special agreements. Pricing applies automatically to quotes and orders.
Sales Analytics
Track sales by contractor, product category, and branch. Identify trends and optimize inventory.
Special Order Management
Track special orders from request through delivery. Keep contractors informed with automated updates.
Real Results: Multi-Branch Electrical Wholesaler
8 branches, 600+ contractor customers, $95M annual revenue
A regional electrical wholesaler with eight branches implemented Orcera to provide online ordering and reduce counter staff workload during peak hours.
"Our contractors love getting quotes at 9 PM when they're preparing bids. Online ordering has freed our counter staff to focus on customer service, and we're winning more business from contractors who appreciate the convenience."
- VP of Sales, Multi-Branch Electrical Wholesaler
Results for Wholesalers
More online quotes
24/7 self-service quote generation
Faster order processing
Automated workflows reduce manual entry
Growth in accounts
Better service attracts more contractors
Fewer order errors
Self-service eliminates transcription mistakes